Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from Perother (the “Site”).

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PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

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HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information we collect in general to fulfill any orders placed through the Site (including processing your payment information, arranging shipping, and sending you invoices and/or order confirmations).

Furthermore, we use this Order Information to:

- Communicate with you;

- Screen our orders for potential risk or fraud;

- Provide you with information or advertising about our products or services based on the preferences you have shared with us.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and to improve and optimize our Site more broadly (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the Site's performance and the success of our marketing and advertising campaigns).

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SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we also use Google Analytics to help us understand how our customers use the Site - you can read more about how Google uses your Personal Information here:

https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.

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BEHAVIORAL ADVERTISING

As previously stated, we use your Personal Information to send you targeted advertisements or marketing communications that we believe will be of interest to you.

For more information on how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt-out of targeted advertising by using the links below:

- Facebook: https://www.facebook.com/settings/?tab=ads

- Google: https://www.google.com/settings/ads/anonymous

- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/.

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DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

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Our Services Are Not Intended for Children

Our Services are not intended for children nor targeted to children under the age of sixteen (16). Our Company does not knowingly collect personal information from children under the age of 16. If we learn that we possess information from a child under the age of 16, we will delete such information in accordance with the Children’s Online Privacy Protection Act (“COPPA”) and other applicable laws. If you are a parent or guardian and you believe that your child under the age of 16 has provided us with personal information without your consent, please contact us at info@perother.com

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DATA RETENTION

When you place an order through the Site, we will keep your Order Information for our records unless and until you request that we delete it.

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Nevada Privacy Notice

Under Nevada law, Nevada individuals who have purchased goods or services from us have the right to opt out of the "selling" of "covered information" to third parties, which includes, but is not limited to, name, address, social security number, and online service activity. Because our uses of your personal information do not constitute sales under Nevada law, no opt-out is required.

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European Privacy Disclosure

If you are a European resident, you have the right to request access to your personal information and to have it corrected, updated, or deleted. If you wish to exercise this right, please contact us using the information provided below.

Furthermore, if you are a European resident, please be aware that we are processing your information in order to fulfill contracts we may have with you (for example, if you place an order through the Site) or to pursue our legitimate business reasons indicated above. Furthermore, please be aware that your data will be transmitted outside of Europe, including to Canada and the United States.

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California ‘Do Not Sell My Info’ Notice

We, like many other businesses online, use services from AppNexus, Microsoft Advertising, Google Doubleclick, Yahoo!, and others to deliver interest-based ads to you. According to California law, our use of these services may be considered a "sale" of personal information, from which California residents have the right to opt-out. This is due to the fact that the companies that provide these services collect information from our users (e.g., device data and online activity data) to help them serve ads that they believe users may be interested in seeing based on their online activity. These are referred to as interest-based advertisements. By selecting "to opt out of the "sale" of my personal information," you can choose to opt out of these companies' use of your Personal Information for interest-based advertising. By following our CCPA compliance page, or by:

Your choices for opting- out of these companies’ use of your Personal Information for interest-based advertising include:

Blocking cookies in your browser. Most browsers allow you to delete or reject cookies, including interest-based advertising cookies. Follow the instructions in your browser's settings to accomplish this. Unless you change your settings, many browsers accept cookies by default. Visit this page for more information on cookies, including how to see what cookies have been placed on your device and how to manage and delete them.www.allaboutcookies.org.

Blocking advertising ID use in your mobile settings. Your mobile device settings may provide functionality to limit use of the advertising ID associated with your mobile device for interest-based advertising purposes.

Using privacy plug-ins or browsers. You can block our site from setting cookies used for interest-based ads by using a browser with privacy features, like Brave, or installing browser plugins like Privacy Badger, Ghostery or uBlock Origin, and configuring them to block third party cookies/trackers.

Platform opt-outs. The following advertising partners offer opt-out features that let you opt-out of use of your information for interest-based advertising:

AppNexus: https://optout.networkadvertising.org/

Microsoft Advertising: https://account.microsoft.com/privacy/ad-settings

Google Doubleclick: https://adssettings.google.com

Yahoo!: https://www.verizonmedia.com/policies/us/en/verizonmedia/privacy/dashboard

Advertising industry opt-out tools. You can also use the opt-out options provided by these industry organizations to limit use of your information for interest-based advertising by participating companies:

Digital advertising Alliance: http://optout.aboutads.info

Network Advertising Initiative: http://optout.networkadvertising.org/?c=1

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CHANGES

We may update this privacy policy statement from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.

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For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by:

Phone Number: +44 7380310163

E-mail: info@perother.com

Mailing address: 50 Princes St, Ipswich IP1 1RJ, UK

We are available Monday to Friday (excluding holidays), 8AM to 5PM GMT Time.